Simon Anholt (born 1961) is a British policy advisor, academic, and author, best known for coining the term 'nation branding.' He focuses on how the reputation of countries, cities, and regions affects their economic, cultural, and political development. Anholt founded the Anholt-GfK Nation Brands Index, which annually evaluates the brand images of 50 countries. He also created the Good Country Index, measuring nations' contributions to global welfare. Anholt has advised numerous governments and spoken worldwide, advocating for integrating reputation management into public policy. His work spans political science, economics, marketing, and international relations.
