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Steve Krug Biography

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Browse famous quotes by Steve Krug.

Book:Don't Make Me Think: A Common Sense Approach to Web Usability

Source: Don't Make Me Think: A Common Sense Approach to Web Usability

“The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that their individual reactions to Web pages are based on so many variables that attempts to describe users in terms of one-dimensional likes and dislikes are futile and counter-productive. Good design, on the other hand, takes this complexity into account.”

Design Users User Experience Usability User Centered Design

Book:Don't Make Me Think: A Common Sense Approach to Web Usability

Source: Don't Make Me Think: A Common Sense Approach to Web Usability

“If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore. You know too much. The only way to find out if it really works is to test it.”

User Experience Usability Web Design User Testing

Book:Don't Make Me Think: A Common Sense Approach to Web Usability

Source: Don't Make Me Think: A Common Sense Approach to Web Usability

“Don't make me think”

Usability

Book:Don't Make Me Think: A Common Sense Approach to Web Usability

Source: Don't Make Me Think: A Common Sense Approach to Web Usability

“Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.”

Design Usability

Book:Don't Make Me Think: A Common Sense Approach to Web Usability

Source: Don't Make Me Think: A Common Sense Approach to Web Usability

“Happy talk must die”

Usability

Book:Don't Make Me Think: A Common Sense Approach to Web Usability

Source: Don't Make Me Think: A Common Sense Approach to Web Usability

“It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.”

Usability Web Design

Book:Don't Make Me Think: A Common Sense Approach to Web Usability

Source: Don't Make Me Think: A Common Sense Approach to Web Usability

“Get rid of half the words on each page, then get rid of half of what’s left.”

Writing Content Usability Webdesign

Book:Don't Make Me Think: A Common Sense Approach to Web Usability

Source: Don't Make Me Think: A Common Sense Approach to Web Usability

“In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing.”

Psychology Design Usability Web Design

Book:Don't Make Me Think: A Common Sense Approach to Web Usability

Source: Don't Make Me Think: A Common Sense Approach to Web Usability

“As a rule, conventions only become conventions if they work.”

Design Usability Web Design

Book:Don't Make Me Think: A Common Sense Approach to Web Usability

Source: Don't Make Me Think: A Common Sense Approach to Web Usability

“When fixing problems, always do the least you can.”

Usability

Book:Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

Source: Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

“Nothing important should ever be more than two clicks away.”

Design Web Webdesign

Book:Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Source: Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

About the Author

Known for: Author
Quotes: 12

Books & Sources

Don't Make Me Think: A Common Sense Approach to Web UsabilityRelated source material

Don't Make Me Think, Revisited: A Common Sense Approach to Web UsabilityRelated source material

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability ProblemsRelated source material

Steve Krug Biography

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