“The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that their individual reactions to Web pages are based on so many variables that attempts to describe users in terms of one-dimensional likes and dislikes are futile and counter-productive. Good design, on the other hand, takes this complexity into account.” DesignUsersUser ExperienceUsabilityUser Centered Design Book:Don't Make Me Think: A Common Sense Approach to Web Usability Source: Don't Make Me Think: A Common Sense Approach to Web Usability
“If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore. You know too much. The only way to find out if it really works is to test it.” User ExperienceUsabilityWeb DesignUser Testing Book:Don't Make Me Think: A Common Sense Approach to Web Usability Source: Don't Make Me Think: A Common Sense Approach to Web Usability