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Don't Make Me Think: A Common Sense Approach to Web Usability

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Steve Krug

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“Whether we’re communicating with a human or a machine, the goal is to create a shared understanding of the world. That’s the point behind both the rules governing polite conversation and how a user-friendly machine should work.”

“As I loved It was a moment of inner strife, Where everything clashed with every force of life, The feelings shielded the heart, The memories protected the mind with an inimitable art, And in this brutal battle I was caught, Everything appeared flawed and with follies fraught, Heart was beating to please the feelings, And the mind dwelled on memories in its secret dealings, But whatever their acts might have been, They both were desperately trying to keep alive her beauty that they had once felt and seen, And I let them indulge in their acts, Because my heart through the memories of the mind was actually safeguarding its love pacts, Made many decades ago, But their authenticity and their freshness it could not forgo, And I knew both of them were willingly caught in this situation, Because it was their only possible means to offer me some emotional restoration, So that they could live as I lived, So that they felt loved as I loved! And they both silently quoth, “we love her,” And I openly said, “I love you because you love her!”