“In this age of micro-blogging and two second sound bites, almost no one has the attention span, or time, to read more than a few sentences.” TwoAgeSoundAttentionMarketingSentencesBitesBloggingAttention SpanSound Bites Book:Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing Source: Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing
“Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.” ShouldMindWellsHeartImportantStrategyMarketingDisplay Book:Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing Source: Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing