“The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in turn speeded up product improvements, product innovations and new product introductions. The stakes are high, the failures costly.” TurnsProcessBusinessGreaterProductsInnovationCompetitionMarketingInternationalImprovementStakesIntroductionManufacturingConcentratingNew ProductsDiversificationAcceleration Author:Tom Sutton
