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Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Book by Yvon Chouinard · 3 quotes · Ifs, Company, Dies

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Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual Quotes

“Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you’re right on the edge, but you don’t go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means. The same is true for a business. The sooner a company tries to be what it is not, the sooner it tries to ‘have it all,’ the sooner it will die.”

KnowsTryingMeanImportantMomentsDiesSportsCompanyRiskTaughtLessonsLimitsEdgesBeing TrueLimitationOver YouExceedBe True To YourselfTrue To YourselfEnvelopesImportant LessonsPatagonia
Book:Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
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“When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. I’d be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I’m the kid who couldn’t play competitive games. I’d much rather design and sell products so good and unique that they have no competition.”

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Book:Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
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“I took a dozen of our top managers to Argentina, to the windswept mountains of the real Patagonia, for a walkabout. In the course of roaming around those wild lands, we asked ourselves why we were in business and what kind of business we wanted Patagonia to be. A billion-dollar company? Okay, but not if it meant we had to make products we couldn't be proud of. And we discussed what we could do to help stem the environmental harm we caused as a company. We talked about the values we had in common, and the shared culture that had brought everyone to Patagonia, Inc., and not another company.”

IfsKindRealHelpingWantedValuesCultureCoursesCommonBusinessCompanyLandProductsProudMountainOkayDollarsEnvironmentalHarmBillionsManagersDozenStemBe ProudArgentinaRoamingPatagoniaRoaming Around
Book:Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
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