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Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Book by Yvon Chouinard · 3 quotes · Ifs, Company, Dies

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Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual Quotes

“There is a beginning and end to all life - and to all human endeavors. Species evolve and die off. Empires rise, then break apart. Businesses grow, then fold. There are no exceptions. I'm OK with all that. Yet it pains me to bear witness to the sixth great extinction, where we humans are directly responsible for the extirpation of so many wonderful creatures and invaluable indigenous cultures. It saddens me to observe the plight of our own species; we appear to be incapable of solving our problems.”

HumansEndsProblemPainDiesCultureGrowsBreakWonderfulBearsCreaturesResponsibleSpeciesWitnessEvolveEmpiresExceptionEndeavorIncapableExtinctionIndigenousFoldsInvaluablePlightBeginnings And EndsIndigenous Culture
Book:Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
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“Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you’re right on the edge, but you don’t go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means. The same is true for a business. The sooner a company tries to be what it is not, the sooner it tries to ‘have it all,’ the sooner it will die.”

KnowsTryingMeanImportantMomentsDiesSportsCompanyRiskTaughtLessonsLimitsEdgesBeing TrueLimitationOver YouExceedBe True To YourselfTrue To YourselfEnvelopesImportant LessonsPatagonia
Book:Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
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“When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. I’d be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I’m the kid who couldn’t play competitive games. I’d much rather design and sell products so good and unique that they have no competition.”

NeedsTryingWarPlayKidsRememberDiesGamesCompanyHellDesignProductsDirectorsUniqueDevilSellsCompetitionMarketingAdvertisingMeritCompetingDistributionPromotionIdenticalGo To Hell
Book:Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
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