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Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Book by Yvon Chouinard · 3 quotes · Ifs, Company, Dies

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Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual Quotes

“The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process.”

“I took a dozen of our top managers to Argentina, to the windswept mountains of the real Patagonia, for a walkabout. In the course of roaming around those wild lands, we asked ourselves why we were in business and what kind of business we wanted Patagonia to be. A billion-dollar company? Okay, but not if it meant we had to make products we couldn't be proud of. And we discussed what we could do to help stem the environmental harm we caused as a company. We talked about the values we had in common, and the shared culture that had brought everyone to Patagonia, Inc., and not another company.”