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Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen

Book by Zoe Chance · 5 quotes · Psychology, Framing, Pshychology

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Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen Quotes

“Framing is magical stuff. It determines people’s experiences and even shapes how they think. An effective frame can be so sticky that it becomes hard to see things from a different perspective. Once that frame helped transition a small tech start up into the worlds most valuable company. A frame doesn’t say “Pay attention to this and ignore everything else!” But it creates this effect by putting an idea at the center of our attention and giving as a reason to force on it”

Psychology
Book:Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen
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“Framing is how spellcasting works in the real world. Just by describing something or giving it a name, you called it into being. Well chosen frame can determine what’s relevant, what’s important, or what’s good. When you frame someone’s experience in a compelling way, you shape their expectations as well as their interpretation of events.”

PsychologyFraming
Book:Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen
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“The Bedrock principle of influencing behavior is this: People tend to take the path of least resistance. Ease is the single best predictor of behavior, intentions, price, quality, or satisfaction. There's a little-known marketing metric for measuring ease called the Customer Effort Score that comes down to a simple question: how easy was it? How customers answer that one question explains one-third of their willingness to buy again, to increase their business with the company, or to rave about it to other people. While one-third may not sound like much, it's actually huge; the Customer Effort Score is 12% more predictive of customer loyalty than customer satisfaction is. Ease makes people happy and effort can really piss people off. Pg. 41”

Psychology
Book:Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen
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