“Rhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols.”
Quote by Kenneth Burke
Work
A Rhetoric of Motives
This scholarly work delves into the ways in which individuals and groups employ rhetorical strategies to influence public opinion and motivate action. The author analyzes various historical and contemporary examples, offering insights into the mechanics of persuasion and the role of language in shaping societal values and beliefs. more
Author
Kenneth Burke
A renowned American literary theorist, critic, and rhetorician. Kenneth Burke is known for his unique rhetorical analysis and contributions to semiotics. His theories have had a profound impact on modern literary criticism and rhetoric. more
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