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Quote by David Ogilvy

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Quote by David Ogilvy

Author

David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more

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“No, I regret nothing, all I regret is having been born, dying is such a long tiresome business I always found.”

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Book:The Complete Short Prose, 1929-1989

Source: The Complete Short Prose, 1929-1989

“The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.”

Ifs Wells Important Leadership Business Products Tests Advertising Consumers Vocabulary Marketplace Important Words

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.”

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Book:Confessions of an advertising man

Source: Confessions of an advertising man

“You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.”

People Want Mean Break Products Personality Marketing Brands Personal Branding Make Or Break

Author:David Ogilvy

“I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.”

Real Done Business Theory Advertising Ads Personal Experiences Persuasive

Author:David Ogilvy

“It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.”

Men Eye Accepting Economy Dinner Strikes Magazines Manners His Eyes Inviting Advertisements Accept Me Bad Manners

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.”

Ifs Might Products Sells Stealing Advertising March Competitors Advertising Agencies

Author:David Ogilvy

“Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”

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Author:David Ogilvy

“Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.”

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Book:Confessions of an advertising man

Source: Confessions of an advertising man

“There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.”

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Book:Confessions of an advertising man

Source: Confessions of an advertising man