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Quote by Edward Augustus Freeman

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The Methods of Historical Study: Eight Lectures Read in the University of Oxford In...1884, with the Inaugural Lecture on The Office of the Historical Professor

The book offers insights into the principles and techniques of historical study as presented by scholars at the University of Oxford in the late 19th century. It includes discussions on the responsibilities and duties of a historical professor, as well as various methods and approaches to historical research and analysis. more

Author

Edward Augustus Freeman
Edward Augustus Freeman

Edward Augustus Freeman was a British historian and writer, renowned for his studies on the Roman Empire, especially his extensive work on the reign of Emperor Constantine the Great. His writing was celebrated for its clarity and approachability, making his works popular among both scholars and the general public. more

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“Like propaganda generally, advertising must thus pervade the atmosphere; for it wants, paradoxically, to startle its beholders without really being noticed by them. Its aim is to jolt us, not "into thinking," as in a Brechtian formulation, but specifically away from thought, into quasiautomatic action: "To us," as an executive at Coca-Cola puts it, "communication is message assimilation--the respondent must be shown to behave in some way that proves they [sic] have come to accept the message, not merely to have received it.”

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