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Quote by Claude C. Hopkins

“Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way”

Quote by Claude C. Hopkins

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Claude C. Hopkins
Claude C. Hopkins

Claude C. Hopkins (1866-1932) was a pioneer in the advertising industry in the United States, often referred to as the father of modern advertising. He revolutionized the advertising industry through empirical research and scientific methods, profoundly influencing brand marketing and advertising creativity. more

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