“Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?”
Quote by Ken Blanchard
Work
Mission Possible: Becoming a World Class Organization While There's Still Time
Mission Possible: Becoming a World Class Organization While There's Still Time is a comprehensive guide that explores the principles and methodologies for elevating an organization to the highest standards of performance. The book covers a range of topics, including leadership, innovation, and operational efficiency, providing actionable advice for managers and executives aiming to enhance their organization's competitive edge. more
Author
Ken Blanchard
Ken Blanchard is a renowned author and management expert, known for his works in the fields of leadership and organizational development. His writings emphasize people-centered leadership styles and advocate for building trust and respect within organizations. Born on May 6, 1939, Blanchard's works have had a profound impact on global business and management practices. more
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