Quotessence
Home / Quotes / Quote by Erich Kästner

Quote by Erich Kästner

Work

Fabian: die Geschichte eines Moralisten

Browse quotes and source details for this work. more

Author

Erich Kästner

Browse famous quotes and profile details for Erich Kästner. more

You May Also Like

“We do need these two words, “public” and “relations”—and, of course, those words are still extremely important. However, those 3 billion people who are social media users are all dealing with “relations,” and everything has become “public”! With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore.”

Social MediaBusiness QuotesPublic RelationsMarketing QuotesSocial Media MarketingSocial Media QuotesBusiness Management TrainingPrPublic Relations Quotes
Book:The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
Create image

“Nowadays, some 60–70 percent of our clients turn to us as PR consultants—and it seems to be exactly the same everywhere in the world—for two main reasons: crisis management and reputation management.”

Social MediaBusiness QuotesPublic RelationsMarketing QuotesSocial Media MarketingSocial Media QuotesBusiness Management TrainingPrPublic Relations Quotes
Book:The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
Create image

“At the very beginning, when the PR industry was invented, some 110 years ago, about 95 percent of the relations in politics and in busi- ness were hidden from the public—only the convenient information was made available, no more than 5 percent.”

Social MediaBusiness QuotesPublic RelationsMarketing QuotesSocial Media MarketingSocial Media QuotesBusiness Management TrainingPrPublic Relations Quotes
Book:The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
Create image

“In 2019, however, there is nothing left from that: the revolution- ary advent of social media has now reached its full swing, and 100 percent of all deeds, thoughts, deals, and acts in our lives are public. Social media’s almightiness has brought about many things, but the main one is transparency. Total transparency everywhere and for everyone. As a result, social media have shaken up the PR industry beyond recognition. In fact, social media have caused the first and only real PR revolution in the industry’s more than 100 years of history. Regardless of how the PR business may have developed over the years, we always used to be a transmission, a sort of bridge, between our clients and their clients.”

Social MediaBusiness QuotesPublic RelationsMarketing QuotesSocial Media MarketingSocial Media QuotesBusiness Management TrainingPrPublic Relations Quotes
Book:The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
Create image

“The people who have been known as PR experts—and still go by that title—have now turned into a combina- tion of publishers, reporters, and editors. We are publishers because we own media. We control the social media profiles and pages of our clients. We have their blogs and their websites. We are reporters because we have to fill up all those media chan- nels with relevant content. We are editors because that content has got to be created, designed, arranged, structured, and presented in the best way pos- sible so that it can be convincing, attention-grabbing, and—most important—efficient.”

Social MediaBusiness QuotesPublic RelationsMarketing QuotesSocial Media MarketingSocial Media QuotesBusiness Management TrainingPrPublic Relations Quotes
Book:The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
Create image

“In the same way, when newspapers began to die and social media started its supreme reign, we didn’t imagine the risk of fake news. We didn’t think that when media is freely in the hands of billions of people, they will do with it as they please. We didn’t suspect that social media profiles could be stolen and fake personalities would come up. We didn’t know that there would be fake profiles, pretend- ers, bots, and other ill-minded actors whose only goal would be to carry out some political or business manipulation agenda so they could destroy some company or boost another that didn’t have what it takes.”

Social MediaBusiness QuotesPublic RelationsMarketing QuotesSocial Media MarketingSocial Media QuotesBusiness Management TrainingPrPublic Relations Quotes
Book:The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
Create image

“At the end of the day, the age of total transparency generated by the social media is only going to make our industry “cleaner,” and our role will be reduced to conveying our clients’ messages to their own clients in the most creative way possible. Hence my notion of the PR agencies as something like editorial teams.”

Social MediaBusiness QuotesPublic RelationsMarketing QuotesSocial Media MarketingSocial Media QuotesBusiness Management TrainingPrPublic Relations Quotes
Book:The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
Create image