“What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this [marketing material] deliver that information?”
Quote by Carol White
Author
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“Giving back or giving forward is the one true law of marketing.”
“We are on the cusp of a marketing revolution. And it's being led by YOU.”
Source: Selling 101: What Every Successful Sales Professional Needs to Know
