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Quote by Grant David McCracken

“Business schools do most things very well. They are just not comprehensive and what they miss are things like culture and creativity and a certain kind of pattern recognition that comes easily to people trained in the liberal arts.”

Quote by Grant David McCracken

Author

Grant David McCracken

Grant David McCracken, born in 1951, is a renowned author whose work spans across cultural theory, consumerism, and sociology, profoundly influencing cultural studies. more

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“Keeping the ship on course will be the first and most difficult order of business. Everyone is going to be piloting their organization through very high waters where things can change in an instant.”

Difficult Water Instant

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“That culture is a a critical resource the organization ignores. Competely mystifying. The organization continues to act as if culture were dark matter, something essentially inaccessible to us. When in fact there is an ancient discipline called anthropology that's pretty good at thinking about it.”

Thinking Culture Dark Discipline Ancient Anthropology

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“Innovation got hip. It got cool. I prefer the people who investigate the world out a brute sense of curiosity, a fundamental sense of play.”

People World Innovation Curiosity

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“I think the corporations if it wants to be truly responses to the changes taking place in the world is going to have to learn how to be much more porous to the world. And that is ever so difficult. We are good at boundaries and systems. We need to learn how to open those up.”

Thinking World Difficult Response Boundaries

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“The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.”

World Culture Easy Powerful Innovation Marketing

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“Often creativity comes from a very pragmatic kind of "well, what if we try this. How about this." You set some parameters and then work through the variations. It's hard to see something as a concept. It literally comes out of the hands on experiment.”

Trying Kind Creativity What If Pragmatic

Author:Grant David McCracken

“Finding the right people and giving power and letting them go find value in the world. That's got to be toughest. Really, its like the Spanish court in the 16th century saying, um, take this ship and go see what you can find. You have to believe in your sailors!”

People World Giving Believe Values Believe In You Sailor

Author:Grant David McCracken

“The future is going to be stranger and more various and more dynamic than anything people can imagine now. We will be extraordiarily tested. I wish us the best of luck!”

People Wish Imagine Luck Various Stranger

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“I love the fact that a lot of my audience is people from the inner city. African-Americans love my films. Whenever I go to have a meeting at Universal, the security guard just leaps to his feet and comes over, bumps my hand, and says, "Thank you! Thank you, I love your films!" And it's people who are kind of at the cutting edge of life and survival, and being near the nitty-gritty, who like my films, and I like that.”

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“I think the important thing about staying creative and staying sharp and original is not to look back too much, and to kind of look to where your vision is going now. But I have felt over the years a definite progression or arc from feeling guilty about what I had done with the first one, because certainly there was all that fundamentalist guilt that came pouring back in. Feeling like I'd done something horrible, "I'm a despicable person and I'm perverse," and all these things, to a sense of the power and the necessity, in a sense, of horror films and dealing with dark material.”

Thinking Kind Important Done Feelings Film Dark Vision Creative Horror Guilt Horrible Guilty Progression Fundamentalist Horror Film Feeling Guilty

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