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Quote by Grant David McCracken

“I think the corporations if it wants to be truly responses to the changes taking place in the world is going to have to learn how to be much more porous to the world. And that is ever so difficult. We are good at boundaries and systems. We need to learn how to open those up.”

Quote by Grant David McCracken

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Grant David McCracken
Grant David McCracken

Grant David McCracken, born in 1951, is a renowned author whose work spans across cultural theory, consumerism, and sociology, profoundly influencing cultural studies. more

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“I love the fact that a lot of my audience is people from the inner city. African-Americans love my films. Whenever I go to have a meeting at Universal, the security guard just leaps to his feet and comes over, bumps my hand, and says, "Thank you! Thank you, I love your films!" And it's people who are kind of at the cutting edge of life and survival, and being near the nitty-gritty, who like my films, and I like that.”

“I think the important thing about staying creative and staying sharp and original is not to look back too much, and to kind of look to where your vision is going now. But I have felt over the years a definite progression or arc from feeling guilty about what I had done with the first one, because certainly there was all that fundamentalist guilt that came pouring back in. Feeling like I'd done something horrible, "I'm a despicable person and I'm perverse," and all these things, to a sense of the power and the necessity, in a sense, of horror films and dealing with dark material.”

“In fact, the difference between creative and interpretive, it all starts with the writing. Then if you can get the money together to make the film, then you're in touch with the visuals and the actual creation, and the sound of what you want to mean. Of course, some directors get inspired by what people do anyway. Don't feel the need [to stick to the script]. In fact, they sometimes go "That's not what I had in mind, but that suits the purpose well.".”