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Quote by Sheena Iyengar

“I was living, growing up in a very traditional household and yet at the same time I was going to school in the United States where I was taught the importance of personal preference, so at home it was all about learning your duties and responsibilities whereas in school it was all about well you get to decide what you want you want to eat.”

Author

Sheena Iyengar

Sheena Iyengar is a distinguished professor of business at Columbia University, recognized for her work in behavioral economics. Born on November 29, 1969, she has made significant contributions to our understanding of consumer choice and decision-making processes. more

“You get to decide how you're going to look and what you're going to be when you grow up and when people learned that my parents actually had an arranged marriage people thought that was the most horrific thing on earth. I mean how could anybody allow their marriage of all things to be prescribed by somebody else?”

People Looks Mean Earth Grows Parent Growing Up All Things Horrific Arranged Marriage

Author:Sheena Iyengar

“I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi camp or something.”

Feels Home Seems Parent Normal Victim Camps Nazi

Author:Sheena Iyengar

“So it was constantly going back and forth between these two cultures that kept raising the question, well, how important is personal freedom? And I think that has always been of interest to me.”

Thinking Wells Two Important Culture Interest Back And Forth Personal Freedom Two Cultures

Author:Sheena Iyengar

“Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that there were lots of questions that constantly kept arising about how much choices I actually could have.”

Facts Choices Interest Growing Up Growing Blind Affected

Author:Sheena Iyengar