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Quote by Adrian Frutiger

“The whole point with type is for you not to be aware it is there. If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape.”

Quote by Adrian Frutiger

Author

Adrian Frutiger

Adrian Frutiger, born on May 24, 1928, was a renowned Swiss typeface designer. His work encompasses a variety of font types, including sans-serif and serif fonts, with his most famous creations being Frutiger and Avenir. His design philosophy emphasizes clarity and functionality, which has had a profound impact on modern typography. more

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