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Quote by Erik Qualman

“Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.”

Quote by Erik Qualman

Author

Erik Qualman is a renowned author born on April 23, 1972. His works focus on the transformation of social media and the digital age, having a profound impact on modern business and personal development. more

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“The ROI of social media is that your business will still exist in 5 years.”

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Book:Socialnomics: How Social Media Transforms the Way We Live and Do Business

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“You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.”

“As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.”

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“At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.”

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“With the advent of radical and accessible technology, each one of us, for the first time in history, is creating an influential mark forever - we are all mini-digital celebrities and heroes to someone.”

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Book:Digital Leader: 5 Simple Keys to Success and Influence

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“Consumers are taking ownership of brands, and their referral power is priceless.”

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Book:Socialnomics: How Social Media Transforms the Way We Live and Do Business

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“Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.”

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“The power of social media is it forces necessary change.”

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“You can't keep putting the same stuff on all these channels, or it's going to get annoying. We need to aim for 'distinctive ubiquity,’ so we need to be everywhere but we need to continue to surprise and delight our customers in a relevant and consistent way wherever they are.”

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“You cannot be to wedded to your past accomplishments.”

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