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Quote by Simon Sinek

“The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye.”

Quote by Simon Sinek

Author

Simon Sinek (born October 9, 1973) is a British-American author, motivational speaker, and leadership consultant. He is best known for popularizing the 'Golden Circle' theory, which emphasizes starting with 'Why' to inspire action. His TED Talk 'How Great Leaders Inspire Action' is one of the most-viewed of all time. Sinek has authored bestsellers like 'Start with Why' and 'The Infinite Game', focusing on leadership, teamwork, and organizational culture. His work has influenced businesses and leaders worldwide. more

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