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Quote by Joseph Sugarman

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

This handbook serves as a detailed resource for anyone looking to improve their copywriting skills in the advertising and marketing sectors. It covers essential principles and techniques, providing practical advice and insights from an experienced professional in the field. more

Author

Joseph Sugarman

Joseph Sugarman, born in 1938, is a renowned author whose works span various genres and are known for their unique perspective and profound insights. more

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“Your beliefs and thoughts are wired into your biology. They become your cells, tissues, and organs. There’s no supplement, no diet, no medicine, and no exercise regimen that can compare with the power of your thoughts and beliefs. That’s the very first place you need to look when anything goes wrong with your body.”

“Growing older is an opportunity for you to increase your value and competence as the neural connections in your hippocampus and throughout your brain increase, weaving into your brain and body the wisdom of a life well lived, which allows you to stop living out of fear of disappointing others and being imperfect. Ageless living is courageous living. It means being undistracted by the petty dramas of life because you have enough experience to know what’s not worth worrying about and what ought to be your priorities.”

“When we trust the makers of baby formula more than we do our own ability to nourish our babies, we lose a chance to claim an aspect of our power as women. Thinking that baby formula is as good as breast milk is believing that thirty years of technology is superior to three million years of nature's evolution. Countless women have regained trust in their bodies through nursing their children, even if they weren't sure at first that they could do it. It is an act of female power, and I think of it as feminism in its purest form.”