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Quote by David Ogilvy

“If it doesn't sell, it isn't creative.”

Quote by David Ogilvy

Author

David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more

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“Advertising is only evil when it advertises evil things.”

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“Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.”

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“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”

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Book:Confessions of an advertising man

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“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

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“Don't bunt. Aim out of the ball park. Aim for the company of immortals.”

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“I do not regard advertising as entertainment or an art form, but as a medium of information.”

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“Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.”

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“I can't go on. I'll go on.”

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“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”

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“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.”

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Book:Blood, Brains and Beer

Source: Blood, Brains and Beer