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Quote by David Ogilvy

“No sale, no commission. No commission, no eat. That made an impression on me.”

Quote by David Ogilvy

Author

David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more

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“Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.”

Ifs Firsts Believe Body Form Heard Ten Dear Advertising Brands Consumers Copies Bus Riding Toilets Soap Avenues Housewife Once Upon A Time

Author:David Ogilvy

“You have to be able to love yourself because that's when things fall into place.”

Able Fall Love Yourself Fall Into Place Things Fall Into Place

Author:Vanessa Hudgens

“People don't buy a new detergent because the manufacturer told a joke on television last night.”

People Lasts Night Television Jokes Last Night

Author:David Ogilvy

“Readers travel so fast they don't stop to decipher the meaning of obscure headlines.”

Reader Obscure Headlines Decipher

Author:David Ogilvy

“Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read some books of anatomy and knows how to do that operation - or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct?”

Knows Book Know How Instinct Operations Tonight Surgeons Anatomy Supposing

Author:David Ogilvy

“The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.”

Important Reader Elements Copies Headlines Advertisements Telegrams

Author:David Ogilvy

“The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.”

Lines Clear Pride Finals Clients Neurotic Grudge Recommendations Obstinacy

Author:David Ogilvy

“Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation." Not one of my proudest memories.”

Knows Way Remember Memories Forget Half Products Paid Reputation Divided Mail Viewers Other Half One Half Eleanor

Author:David Ogilvy

“We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.”

Ifs Should Term Interest Company Regard Assets Clients Short Term Recommendations

Author:David Ogilvy

“We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above all, honest with consumers.”

People Company Honest Argument Consumers Clients Suppliers

Book:The Unpublished David Ogilvy

Source: The Unpublished David Ogilvy