“You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.”
Quote by Gary Vaynerchuk
Work
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
This book offers strategies for using social media effectively to communicate and engage with audiences, focusing on the importance of storytelling in a crowded digital landscape. more
Author
Gary Vaynerchuk
Gary Vaynerchuk, born on November 14, 1975, is a renowned author. He is known for his insights into digital marketing and social media, with books like 'Crushing It! How Great Entrepreneurs Build Their Empires, from Idea to Income in 15 Months or Less'. more
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Source: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Source: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
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