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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Book by Gary Vaynerchuk · 17 quotes · Social, Media, Social Media

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Quotes

“Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.”

FeelsPlayActionGamesLaughingPiecesBenefitsCustomersHookAppreciatedPonderingSnickersCall To Action
Book:Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
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“Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.”

PeopleWorldWayStoriesCompanyConstantEntrepreneurFortuneMarketingSellingSmall BusinessMobileNoisyFluxGreat MarketingTelling Your Story
Book:Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
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“You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.”

ThinkingIdeasUseFacesLanguageSocialMediaTelevisionMaterialsRadioSocial MediaTraditionalSpotsPrintYour FaceAdsGood IdeasPlatformsCousinBannerTelevision Commercials
Book:Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
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“Your story isn't powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content.”

IfsDoeEnoughStoriesSocialGoalWaterPowerfulAchieveMediaInspireDrinkHorseSocial MediaNative
Book:Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
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“Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.”

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Book:Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
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