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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Book by Gary Vaynerchuk · 5 quotes · Social, Media, Social Media

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Quotes

“You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.”

“Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.”