“Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth.”
Quote by Jim Mullen
Author
Jim Mullen
Jim Mullen, born on November 26, 1945, is a renowned guitarist. His musical career began in the 1960s, and he is known for his unique playing style and profound understanding of music. more
You May Also Like
Source: Then We Set His Hair on Fire: Insights and Accidents from a Hall-of-fame Career in Advertising
“A brand is nothing but an expression of the consumer’s loyalty and trust.”
“All sorts of things occur to help one that would never otherwise have occurred.”
“The more the soul knows, the more she loves, and loving much, she tastes much.”