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Quote by Edward Bernays

“Propaganda is the executive arm of the invisible government.”

Quote by Edward Bernays

Book:Propaganda

Work

This book delves into the strategies and techniques employed in propaganda, analyzing its historical and contemporary applications across different societies and cultures. more

Author

Edward Bernays, known as the father of public relations, was a public relations consultant who passed away on March 9, 1995, at the age of 103. Born on November 22, 1891, Bernays had a profound impact on the field of public relations, pioneering the application of psychological principles to commercial and governmental communication. more

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“The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed.”

People Mean Ends Three Courses Changed Elements Relation Method Integrating Public Relations Persuading Informing

Book:Public Relations

Source: Public Relations

“The best place to find things: the public library.”

Library Best Place Public Library

Author:Edward Bernays

“It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.”

Men Sometimes Attitude Millions Impossible One Man

Book:Biography of an Idea: Memoirs of Public Relations Counsel

Source: Biography of an Idea: Memoirs of Public Relations Counsel

“The best defense against propaganda: more propaganda.”

Defense Propaganda

Author:Edward Bernays

“In theory, everybody buys the best and cheapest commodities offered to him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed.”

Ifs Practice Economic Theory Bread Brands Dozen Fabric Commodity Testing Soap Purchasing Pricing

Author:Edward Bernays

“We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”

Mind Persons Social Process Numbers Mass Patterns Propaganda Manipulation Wire Mind Control Small Numbers

Author:Edward Bernays

“The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor for ideas and opinions. The motion picture can standardize the ideas and habits of a nation. Because pictures are made to meet market demands, they reflect, emphasize and even exaggerate broad popular tendencies, rather than stimulate new ideas and opinions. The motion picture avails itself only of ideas and facts which are in vogue. As the newspaper seeks to purvey news, it seeks to purvey entertainment.”

World Made Ideas Facts Today Nations Opinion Habit Demand News Entertainment Newspapers Tendencies Propaganda Unconscious Broads New Ideas World Today Vogue Motion Pictures Carrier Distributors

Book:Propaganda

Source: Propaganda

“As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented.”

Needs May Mean Has Beens Government Opinion Civilization Complexes Invisible

Book:Propaganda

Source: Propaganda

“We govern what the public think about.”

Author:Edward Bernays

“Methodology is intuition reconstructed in tranquility.”

Intuition Tranquility Methodology

Author:Paul Lazarsfeld