Home / Quotes / Quote by Kyle Cooper

Quote by Kyle Cooper

“I remember a time at Yale when my work was being critiqued by Paul Rand. Mr. Rand told me only to use Helvetica as a display face never in text, then he squinted, leaned in, and whispered in my ear, "because Helvetica looks like dogshit in text".”

Quote by Kyle Cooper

Author

Kyle Cooper is a renowned title designer whose work has garnered acclaim in the film, television, and advertising industries. Specific details about his life and achievements are limited, but his design style and innovative thinking are highly regarded in the field. more

You May Also Like

“Set a page in Fournier against another in Caslon and another in Plantin and it is as if you heard three different people delivering the same discourse - each with impeccable pronunciation and clarity, yet each through the medium of a different personality.”

People Ifs Different Three Heard Design Personality Pages Mediums Clarity Discourse Different Peoples Delivering Typography Impeccable Pronunciation

Author:Beatrice Warde

“Discipline in typography is a prime virtue. Individuality must be secured by means that are rational. Distinction needs to be won by simplicity and restraint. It is equally true that these qualities need to be infused wiht a certain spirit and vitality, or they degenerate into dullness and mediocrity.”

Needs Mean Spirit Certain Quality Virtue Design Discipline Simplicity Individuality Rational Distinction Prime Mediocrity Restraint Vitality Degenerates Secured Dullness Typography

Author:Stanley Morison

“The seventies were my fattest decade. Overall I think the seventies were distinctly bulbous. People looked chunky, typefaces were rounded, writing implements penile.”

People Thinking Writing Design Decades Seventies Typography Typefaces

Book:How the Dead Live

Source: How the Dead Live

“Each typeface is a piece of history, like a chip in a mosaic that depicts the development of human communication. Each typeface is also a visual record of the person who created it - his skill as a designer, his philosophy as an artist, his feeling for... the details of each letter and the resulting impressions of an alphabet or a text line.”

Humans Persons Philosophy Feelings Artist Lines Records Pieces Design Communication Development Skills Letters Details Impression Designer Visuals Chips Alphabet Typography Mosaics Typefaces

Author:Will Burtin

“Typography fostered the modern idea of individuality, but it destroyed the medieval sense of community and integration.”

Ideas Community Modern Design Individuality Destroyed Integration Medieval Typography

Book:Amusing Ourselves to Death: Public Discourse in the Age of Show Business

Source: Amusing Ourselves to Death: Public Discourse in the Age of Show Business

“All typefaces are historical.”

Design Historical Typography Typefaces

Author:Jonathan Hoefler

“To be married to a wife who can set type is happiness indeed.”

Wife Design Type Married Being Married Typography

Author:Walter Tracy

“When a type design is good it is not because each individual letter of the alphabet is perfect in form, but because there is a feeling of harmony and unbroken rhythm that runs through the whole design, each letter kin to every other and to all.”

Source: Typologia: Studies in Type Design & Type Making, with Comments on the Invention of Typography, the First Types, Legibility, and Fine Printing

“Writing is in fact an entirely outworn, decayed and corrupt convention whose chief & most conspicuous character is its monumental witness to the conservatism, laziness and irrationality of men and women.”

Men Writing Character Facts Design Men And Women Chiefs Witness Conventions Laziness Conservatism Irrationality Typography

Book:An Essay on Typography

Source: An Essay on Typography

“Typomania is curable but not fatal. Unfortunately.”

Design Typography

Author:Erik Spiekermann