“Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.”
Quote by Seth Godin
Work
Purple Cow, New Edition: Transform Your Business by Being Remarkable
This book provides insights on how businesses can differentiate themselves and become memorable in the eyes of consumers, focusing on the concept of being remarkable in a competitive environment. more
Author
Seth Godin
Seth Godin is a renowned author, speaker, and marketing expert. His works cover a wide range of fields including business, marketing, and entrepreneurship, and have won the favor of readers worldwide. Godin's books such as 'Purple Cow' and 'Free' have had a profound impact globally. more
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