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Quote by Stephen King

“The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.”

Quote by Stephen King

Author

Stephen King, born on September 21, 1947, is a renowned American author. His works primarily focus on horror, fantasy, and science fiction, and have won him a wide audience. King has received numerous literary awards in the United States, including the Edgar Allan Poe Award and the World Fantasy Award. more

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