“Every small business has to become a publisher—a publisher of marketing messages and customer resources, and a publisher of stories.”
Source: The Age of the Customer: Prepare for the Moment of Relevance
“Untangling the impacts of autoimmune disease was just the beginning for me,” Gaylord writes. “It demanded an evolution of my mind, heart, soul, and body. My reawakening took over a decade. Yours will not.”
“If you don’t have regular and accurate financial statements, you’re driving your business 100 miles an hour down a one-way street the wrong way, at night, in the fog, without lights.”
Source: The Age of the Customer: Prepare for the Moment of Relevance
“If leadership is the way forward, vision is its walking stick.”
“As a small business owner, you must sell or you will go out of business. Therefore, you must prospect (it's an integral part of the process). You have to bring people to your business, not just wait for them to show up.”
Source: Lemonade Stand Selling: Accelerate Your Small Business Growth
“The New Economy is one where small business has the advantage. What is it
about small business that is unique? Today’s small businesses are lean, smart, complex – eternally entrepreneurial – not just small versions of big business. These entrepreneurial models are the survivors in today’s economy.”
Source: Thriving in the New Economy
“Your brand is a combination of a customer’s experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to
your company’s brand reputation.”
Source: Beyond Your LOGO: 7 Brand Ideas That Matter Most for Small Business Success
“There is no faster way to garner the lasting respect of employees, partners, and consumers than to become the embodiment of an ideal.”
Source: Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
“As an entrepreneur, value creation will always be your first line of defense against business failure.”
“Managing relationships (with start ups) is more like teaching.”
Source: What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era