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Quote by Paula Scher

“Really, everything is designed.”

Quote by Paula Scher

Author

Paula Scher is an accomplished graphic designer renowned for her innovative work in typography, brand identity, and visual communication. Born on October 6, 1948, she has been influential in the design world since the 1970s. more

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“You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.”

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“What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.”

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“Design always has a purpose, art has no purpose. That's really the difference between them. Do I think one is better than the other? Absolutely not. I think they both fulfill functions.”

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“Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.”

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“Art has no purpose. It exists for its own sake.”

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“Design always has a purpose.”

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“Design exists to serve some purpose.”

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“I think design, to a degree, is more generous and more humanistic than art, though great art can move us more.”

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“The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.”

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“Marketing is neither good nor evil.”

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