“I think design, to a degree, is more generous and more humanistic than art, though great art can move us more.” Quote by Paula Scher
“The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.” ImportantJobsDesignerEnjoyable Author:Paula Scher
“Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.” IfsWayWantDoeUseEvilProductsMarketingRelate Author:Paula Scher
“If people that made products didn't market them and sell them we'd have no economy and nobody would be working.” PeopleIfsMadeWould BeEconomyProductsSells Author:Paula Scher
“You can't say there shouldn't be marketing and (that) marketing is a bad thing.” MarketingBad Things Author:Paula Scher
“Marketing is a necessary part of the creative process.” ProcessCreativeMarketingCreative Process Author:Paula Scher
“Planning involves considering how other people may use something.” PeopleMayUsePlanningConsidering Author:Paula Scher
“Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.” SaidEnoughMarketingDumb Author:Paula Scher
“Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.” PeopleSmartMarketingDestroyedDumbSmart PeopleDumb People Author:Paula Scher
“I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."” ThinkingWellsMadeBreakWonderfulExampleMarketingApplesSpectacularMicrosoftIpodsNaysayers Author:Paula Scher