“I think design, to a degree, is more generous and more humanistic than art, though great art can move us more.” ThinkingArtMovingDesignDegreesGenerousGreat ArtHumanistic Author:Paula Scher
“The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.” ImportantJobsDesignerEnjoyable Author:Paula Scher
“Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.” IfsWayWantDoeUseEvilProductsMarketingRelate Author:Paula Scher
“If people that made products didn't market them and sell them we'd have no economy and nobody would be working.” PeopleIfsMadeWould BeEconomyProductsSells Author:Paula Scher
“You can't say there shouldn't be marketing and (that) marketing is a bad thing.” MarketingBad Things Author:Paula Scher
“Marketing is a necessary part of the creative process.” ProcessCreativeMarketingCreative Process Author:Paula Scher
“Planning involves considering how other people may use something.” PeopleMayUsePlanningConsidering Author:Paula Scher
“Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.” SaidEnoughMarketingDumb Author:Paula Scher