“The two critical questions to ask are: "Who is my customer?" and "What value am I adding?" Unfortunately, many workers cannot answer these questions. They tend to blindly do things, and develop bad habits of doing things over and over for no good reasons.” TwoReasonValuesAsksAnswersHabitWorkersCriticalCustomersBad Habits Author:Bill Capodagli
“The key is to make sure you are doing the "right things" before you worry about doing things "right".” WorryKeysRight ThingDoing The Right Thing Author:Bill Capodagli
“You can give a great film idea to a mediocre team and they may screw it up, but if you give a mediocre idea to a great team, they will turn it into a great film.” IfsGivingMayIdeasFilmTurnsTeamMediocreScrewsGreat FilmGreat Team Author:Edwin Catmull
“People are over 20 times more likely to remember a story than a series of facts and figures. A good story touches our hearts.” PeopleHeartFactsStoriesRememberFiguresSeriesGood Story Author:Bill Capodagli
“There is an old Indian saying, "When legends die, dreams end. When dreams end, there is no more greatness." Leaders like Walt Disney inspire their organizations to keep their legends and stories alive.” EndsStoriesDreamDiesLeaderAliveGreatnessInspireOrganizationIndianLegendsWalt Author:Bill Capodagli
“Twenty years ago if you provided someone with horrible service, it may take weeks or even months for the word-of-mouth message to get out to 15-20 potential customers. Today, with social media, thousands of potential customers can learn about horrible service within hours, minutes or even seconds after it happens.” IfsYearsMayHappensTodaySocialHoursWeekMinutesMediaMonthsMessagesMouthsYears AgoTwentiesSocial MediaCustomersHorribleSecondsWord Of Mouth Author:Bill Capodagli
“Social media can work to a CEO's advantage. Someone with a great product in a small town in the middle of nowhere can compete in the world marketplace. In 1962, Sam Walton changed the face of retailing with Wal-Mart. As we speak, Amazon is again changing the face of retail with on-line buying.” WorldFacesSpeakSocialLinesMiddleMediaChangedProductsAdvantageTownsSocial MediaBuyingCeoSmall TownMarketplaceAmazonRetailMiddle Of NowhereRetailing Author:Bill Capodagli
“Companies whose marketing and sales departments are not using the Internet and social media for communication may have the same fate that the dime stores had when Wal-Mart came onto the scene.” MaySocialCompanyFateMediaCommunicationInternetSceneMarketingSocial MediaStoresDepartmentDimesMarketing And Sales Author:Bill Capodagli
“Love for coworkers, love for customers, love for the product and love for self. Walt Disney instilled all of these "loves" in his company. Each of these factors is critical to achieving success in any organization.” SelfCompanyAchieveProductsAnd LoveOrganizationCriticalCustomersFactorsWaltAchieving SuccessCoworker Author:Bill Capodagli
“Walt Disney said everything he had ever accomplished was a result of Mickey Mouse. Mickey was Walt's alter ego and he was originally modeled after Charlie Chaplin's Little Tramp character. So without Chaplin, who knows what Mickey would have become!” KnowsLittlesSaidCharacterResultsEgoAccomplishedMiceCharlieWaltMickeyTrampsChaplinAlter Ego Author:Bill Capodagli