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How Pleasure Works: Why we like what we like

This book delves into the intricate workings of pleasure, examining how our tastes and preferences are shaped by both psychological and evolutionary forces. It investigates the complex interplay between our biology, culture, and personal experiences in determining what we find enjoyable. more

Author

Paul Bloom
Paul Bloom

Paul Bloom is a renowned cognitive psychologist, born on December 24, 1963. He is a professor at Yale University, where he studies human thinking, decision-making, and judgment. Bloom's research spans multiple areas, including intuition, intuitive thinking, cognitive biases, and moral judgment. more

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“I believe that virtually everyone has the ability to either grow some food at home, or to find an appropriate location to start a garden. I may sound like a kook who plants my landscape with cucumbers instead of carnations, peppers instead of petunias, and fruit trees rather than ficus, but I am convinced that wherever you go, you can grow food! Now is the time for us to join together and plant the seeds that will transform the places in which we live.”

“I envision a day when every city and town has front and back yards, community gardens and growing spaces, nurtured into life by neighbors who are no longer strangers, but friends who delight in the edible rewards offered from a garden they discovered together. Imagine small strips of land between apartment buildings that have been turned into vegetable gardens, and urban orchards planted at schools and churches to grow food for our communities. The seeds of the urban farming movement already are growing within our reality.”

“[T]he final step in becoming an urban farmer is the naming of your farm, even if your name is simply for the few pots on your front porch. Creating your name helps to build a sense of place within your neighborhood as well as pride in your accomplishments. By naming your farm you give it a life of its own. Be creative and come up with a name that inspires and makes people smile, like my friend Laura's "Wish We Had Acres," the Fairy Tale inspired "Jack's Bean Stalk" or my "Urban Farm.”