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Quote by Jakob Nielsen

“Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few jobs allow you to do both at the same time, so enjoy.”

Quote by Jakob Nielsen

Author

Jakob Nielsen is a renowned usability consultant, born on October 5, 1957. He has made significant contributions to the fields of human-computer interaction and user experience, particularly in web design and evaluation. more

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“Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.”

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“Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per year in lost productivity.”

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“On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.”

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“The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away.”

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“Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.”

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“The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web design. The prevailing attitude is to request designs that are similar to everything else people see on the Web.”

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“Constrain the user's expectations to match the abilities of the software.”

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“Never present a power-user option in such a way that normal users must learn all about it in order to know they don't need to use it.”

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“Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.”

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Book:The Inmates are Running the Asylum

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“Ajax is an important development for Web applications, and its importance is only going to grow.”

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Author:Jesse James Garrett