“Aristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into the right kind of emotional receptivity; and the logos, or the argument itself, carried out by abbreviated syllogisms, or something like deductive syllogisms, and by the use of example.”
Quote by Randal Marlin
Work
Propaganda and the Ethics of Persuasion - Second Edition
This book delves into the complex world of propaganda, analyzing its historical context and contemporary relevance. It discusses the ethical dimensions of persuasion, examining how propaganda techniques are employed in various contexts. The second edition includes new material reflecting recent developments in the field. more
Author
Randal Marlin
Randal Marlin, born in 1938, is a scholar whose identity and field of study are not yet clearly defined. His life experience and contributions are limited by available information. more
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