Quotessence
Home / Books / Propaganda and the Ethics of Persuasion - Second Edition

Propaganda and the Ethics of Persuasion - Second Edition

Book by Randal Marlin · 13 quotes · People, Audience, Lying

Filter quotes by topic

Propaganda and the Ethics of Persuasion - Second Edition Quotes

“Aristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into the right kind of emotional receptivity; and the logos, or the argument itself, carried out by abbreviated syllogisms, or something like deductive syllogisms, and by the use of example.”

“Party politics in modern democratic society means pandering to a wide variety of different groups and sympathizing with their often quite base motives, such as revenge, power, booty, and spoils, to maintain the necessary level of support.”