“Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.”
Quote by Jay Conrad Levinson
Work
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Guerrilla Marketing, 4th edition provides a comprehensive guide to cost-effective marketing techniques for small business owners seeking to maximize profits without significant investment. more
Author
Jay Conrad Levinson
Jay Conrad Levinson, born in 1933 in the United States, was a renowned writer. He is best known for his concept of guerrilla marketing, which has had a profound impact on the field of marketing. Levinson's work emphasizes how small businesses can stand out in a competitive market with innovative and low-cost strategies. more
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Source: Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
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