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Quote by William McDonough

“Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them "right," with the help of efficiency among other tools, makes perfect sense.”

Quote by William McDonough

Book:Cradle to Cradle: Remaking the Way We Make Things

Work

Cradle to Cradle: Remaking the Way We Make Things

This book explores the principles of Cradle to Cradle, a framework for creating products that are safe, healthy, and fully recyclable. It discusses the impact of traditional manufacturing processes on the environment and proposes innovative solutions for sustainable production. more

Author

William McDonough

William McDonough is a renowned American designer known for his contributions to the field of sustainable design. Born on February 21, 1951, he is a versatile designer with expertise in architecture, industrial design, and urban planning. more

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Source: The Business of Changing the World: Twenty Great Leaders on Strategic Corporate Philanthropy

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Book:Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Source: Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

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