“It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format” EasyPerfectCasesInformationDesignAvailableFormat Author:Donald A. Norman
“I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function” BelieveI BelieveFunctionSimplicitySizeCompromiseExcellentApplesRequirementsEleganceBatteriesShuffle Author:Donald A. Norman
“AS for all those mistakes I make - they are on purpose - to teach you how to deal with them” PurposeDealsMistakeTeach Author:Donald A. Norman
“I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in” PeopleInterestingTechnologyBoxesApplesInteresting ThingsIpods Author:Donald A. Norman
“I believe that robots should only have faces if they truly need them” IfsNeedsShouldBelieveFacesI BelieveRobots Author:Donald A. Norman
“Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that” WritingFirstsUseShowsImpossibleExerciseCommunicateTiesDescriptionShoelaces Author:Donald A. Norman
“A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?” PeopleDoeHas BeensBigsHappensEnvironmentBe GoodDevicesEthicalAggravationDegradeEthical Questions Author:Donald A. Norman
“Market segmentation s a natural result of the vast differences among people” PeopleNaturalDifferencesResults Author:Donald A. Norman
“Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone” UsedDesignNotesDisability Author:Donald A. Norman
“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.” PeopleNeedsEnoughMotivationalJoyFunPleasureProductsExperienceFunctionExcitement Author:Donald A. Norman