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Quote by Donald A. Norman

“It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format”

Quote by Donald A. Norman

Author

Donald A. Norman

Donald A. Norman, born on December 25, 1935, is a renowned author. His work primarily focuses on human factors engineering, design psychology, and user experience. more

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“AS for all those mistakes I make - they are on purpose - to teach you how to deal with them”

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“I believe that robots should only have faces if they truly need them”

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“Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that”

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“A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?”

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“Market segmentation s a natural result of the vast differences among people”

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“Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone”

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“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.”

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“I am convinced that abstract form, imagery, color, texture, and material convey meaning equal to or greater than words.”

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