“Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that” WritingFirstsUseShowsImpossibleExerciseCommunicateTiesDescriptionShoelaces Author:Donald A. Norman
“A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?” PeopleDoeHas BeensBigsHappensEnvironmentBe GoodDevicesEthicalAggravationDegradeEthical Questions Author:Donald A. Norman
“Market segmentation s a natural result of the vast differences among people” PeopleNaturalDifferencesResults Author:Donald A. Norman
“Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone” UsedDesignNotesDisability Author:Donald A. Norman
“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.” PeopleNeedsEnoughMotivationalJoyFunPleasureProductsExperienceFunctionExcitement Author:Donald A. Norman
“I am convinced that abstract form, imagery, color, texture, and material convey meaning equal to or greater than words.” FormGreaterColorMaterialsEqualConvincedAbstractImageryTexture Author:Katherine McCoy
“The challenge is for the graphic designer to turn data into information and information into messages of meaning.” TurnsChallengesInformationMessagesDataDesignerGraphicGraphic Designer Author:Katherine McCoy
“Traditional communication design and the digital revolution will certainly blend and integrate, as clients’ communications needs rarely involve just one medium.” NeedsDesignCommunicationRevolutionTraditionalMediumsJust OneDigitalClientsIntegratingDigital Revolution Author:Katherine McCoy
“Surrealism! What is Surrealism? In my opinion, it is above all a reawakening of the poetic idea in art, the reintroduction of the subject but in a very particular sense, that of the strange and illogical.” ArtIdeasOpinionSubjectsParticularStrangePoeticSurrealismIllogical Author:Paul Delvaux