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Quote by Alan Sugar

Author

Alan Sugar
Alan Sugar

Alan Sugar is a British businessman and television personality, born on March 24, 1947. He is known for his success in the business world and his role in the television show 'The Apprentice'. more

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“We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.”