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Quote by Jessica Hische

“I was a generalist in college. You take a lot of courses to feel out what you're interested in. I really felt web design was too limited for me to interested in it - [instead] I was really into typography.”

Quote by Jessica Hische

Author

Jessica Hische, born in 1984 in the United States, is a renowned letterer. Her works are known for their unique style and creativity, spanning across various fields such as books, magazines, and advertisements. Hische's designs have a significant impact on the field of visual communication. more

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“The awesome thing about lettering - which is different from many forms of art - is that you can actually see your mistakes. There are sophomore mistakes that people do at the beginning that you spot everywhere. For example, a lot of people make 'W's by turning 'M's upside down.”

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“I always love design but the more I designed for clients, the less I liked the process of designing for them. I do lettering and illustration for money, which clients don't mess with too much and web design for fun.”

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“Web design is something that's super technical but can be super tedious if you have to deal with asshole clients.”

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“When I have to critique someone else's web design, rather than write up a giant email or take a screengrab and move stuff around in Photoshop, I put together a really quick CSS doc making my changes.”

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“If you say that you're a cheap designer, you're a cheap designer. It's really hard to recover from that.”

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“The reason why many clients don't value design is because haven't had a designer prove to them the value of it. You need to prove it to clients who've hired a bunch of shitty designers and their business has not been that successful. When they hire a good designer, they see the difference.”

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